UAL

Brand templates development, motion graphics, illustration, social media assets, website assets and banners

The brief was to develop digital and print templates for the University of Arts London according to the new Brand Guidelines developed by Johnson Banks.

The UAL Brand team was focused on the improvement and promotion of brand awareness within the University of Arts London as well consistency of use within six UAL colleges. My role was to develop partly existing templates and create new ones. The templates ranged from the in-house functional and informational posters, invites, flyers to social media assets, motion templates.

I worked on the assets for the promotional campaign that UAL is planning to run. This included the development of the specific tone of voice for each college, imagery and creation of photo composites for contextualisation of the campaign proposal.

I delivered several logos and associated brand material for the Research Centres associated with the University of Arts London.