The Catalyst. Digital Directories
digital design, digital wayfinding, contextualisation, Staffordshire University
Benoy Branded Environments “created a wayfinding scheme for The Catalyst that reflects the ethos of the building. From a series of dynamic digital directories to signs with sleek, black metal outer shells, embellished with cut aways to reveal an internally illuminated centre, suggestive of a bright digital core”.
I was responsible for designing the digital wayfinding screens following an existing design system developed for the Catalyst building and animating them. The challenge was to make digital directories fit in the already developed wayfinding system and make the digital work in sync with the physical signage.
I was responsible for designing the digital wayfinding screens following an existing design system developed for the Catalyst building and animating them. The challenge was to make digital directories fit in the already developed wayfinding system and make the digital work in sync with the physical signage.
