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Oxford: Schwarzman Centre for the Humanities

Moton design, visual identity, contextualisation

As a new addition to the University of Oxford, Schwarzman Centre for Humanities will serve as the home for the Humanities department while welcoming the public to its world-class concert hall.

The logo simplifies the architectural elements, incorporating hidden books that symbolises the department’s commitment to academic excellence. The visual language is derived from deconstructing the shapes within the logo, creating an Oxford language, captivating scholars with moments of surprise and delight. The primary colour is Oxford Blue, a world-renowned mark of quality, supported with Sandstone, as a nod to the architecture.

I have animated brand assets as well as brand contextualisation while working at Holmes Wood.

Client: University of Oxford
Design: Emily Whiteside